Changan's August car sales announced a 4.3% increase from the previous month
Recently, Changan Automobile officially announced the latest sales data.Data show that in August this year, Changan Automobile's total sales volume was 134,000 units, an increase of 4.3% from the previous month.Among them, Changan light-duty vehicles increased by 88.0% in August, exceeding the business target of the month, with a completion rate of 120.3%. The overall sales volume showed an upward trend. In the cumulative sales data, from January to August, Changan Light Vehicles sold a total of 158,000 vehicles, an increase of 68.9% year-on-year. The accumulated operating targets were exceeded, with a completion rate of 128.7%. The commercial vehicle industry accounted for the first (January-July).In overseas markets, Changan Automobile's cumulative exports in January-August were 35,400 units, a year-on-year increase of 74%, a record high, and the industry's exports ranked the top three.
In the case that the growth rate of the domestic auto market slowed down and the sales volume of major automakers fluctuated, Changan Auto successfully upgraded its core competitiveness through the brand and successfully achieved a contrarian gain.
Against the trend of growth, Changan Automobile gradually completed the brand upward
At the same time of slowing down growth, with the implementation of policies such as relaxation of foreign shares and tariff reduction, the domestic automobile industry has ushered in further opening up, and many foreign brands have begun to enter the domestic automobile market, which has also brought more intense market competition.surroundings. In the era of slower growth and more intense competition, from the competition of product sales in the past to the era of brand competition dominated by product power and brand power.How to improve the core competitiveness of the company, achieve brand up, and directly dialogue with foreign brands in the future market and stand out from the crowd, becoming an urgent problem for independent brands.
When other independent brand car companies are still thinking about how to “live” in such competition, Changan Automobile launched the “Third Innovation and Entrepreneurship Plan” and launched a strategic layout in the fields of technology research and development, intelligence, and product services.Gradually completed the brand up.While building domestic and overseas sales and entering a new situation in the market, we are also ready to meet the challenges of the times.
